FridgeDate

58% of the UK's food waste happens at home.

More than farms, factories, shops and restaurants put together.

I'm Jibril. Ten years in the UK food industry, on the commercial side — forecasting what gets made, and answerable for what gets wasted.

That industry takes this seriously. Yield measured at factory level. Supply chain teams forecasting to the day. Waste targets that land on people like me.

Then it reaches your fridge and all of that just stops. From there it's a vibe and a guess.

I'm building something about that gap.

£22.3bn

of edible food binned in the UK every year

58%

of it happens at home, not in the supply chain

40%

is thrown away simply because it was not used in time

£86

a month for the average household of four

Figures from WRAP, Food Surplus & Waste in the UK — Key Facts, July 2025.

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