Date it.
Save it.
A tiny kitchen printer that sticks a use-by date on every jar, carton, and packet you open. Three buttons. No app. No ink.
The Problem
The UK has a food waste crisis.
Every year, UK households throw away billions of pounds worth of perfectly good food. The biggest reason? We forget when we opened it.
Sound familiar?
You open a jar of pesto and forget about it for 3 weeks
That yogurt — was it Monday? Or last Thursday?
‘Use within 3 days of opening’ — but when did you open it?
Half-full jars thrown out during a fridge clear-out, just to be safe
Opened milk that smells fine but you’re not sure how old it is
Deli meats you bought fresh but can’t remember when
Source: WRAP (Waste and Resources Action Programme), UK Government Data 2024-2025
How It Works
Three buttons. Five seconds.
No app to download. No account to create. No ink to replace. Just pick up, set the days, and print.
Open your food
Opened a jar of sauce, carton of milk, or a pack of ham? Check the label for ‘use within X days of opening.’
Set the days
Press + or – to set the number of days. Hold to jump by weeks. The LCD shows the count.
Print & stick
Hit print. A small adhesive label comes out with today’s date and the use-by date. Stick it on. Done.
The Product
Designed for your kitchen.
Small enough for your countertop. Simple enough for anyone. Smart enough to pay for itself.
The Maths
It pays for itself.
If FridgeDate saves even 10% of the food you currently waste:
FridgeDate costs just £24.99
Most households will save more than that in the first few months.
Based on WRAP data: average UK household wastes £470/year, families of 4 waste £1,000/year
Use Cases
Works for everything you open.
Anything that says “use within X days of opening” — covered.
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